Rising Tide HR Named a Preferred HR & Payroll Partner for the California Realtors Association
We are thrilled to announce that Rising Tide HR is now a preferred HR and Payroll partner for the California Realtors Association (CAR)! As a trusted organization that represents more than 200,000 real estate professionals across the state, CAR is dedicated to providing its members with the best resources, education, and advocacy to support their success. Through this exciting partnership, Rising Tide HR will serve as the go-to HR and payroll provider for the entire CAR network, helping brokerages, associations, and real estate teams streamline their HR functions, stay compliant, and build strong workplace cultures.
A Strategic Partnership to Support California Realtors
The real estate industry faces unique HR and payroll challenges, from managing independent contractors and employees to navigating California’s complex employment laws. As CAR’s official HR partner, Rising Tide HR brings specialized expertise in these areas, ensuring that businesses within the association receive the highest level of HR support and compliance guidance available.
Rising Tide HR is empowering businesses to build compliant, thriving, and people-focused organizations.
At the core of this partnership is our commitment to fractional HR management and payroll services. Whether a business needs day-to-day HR support, compliance oversight, strategic guidance, or a fully managed payroll service, Rising Tide HR offers customized solutions to meet their needs. Our services allow real estate businesses to operate with confidence, knowing they are supported by a team of HR professionals who deeply understand the regulatory landscape of California.
Kicking Off the Partnership at the AE Conference
To launch our partnership, we were honored to present at CAR’s Annual AE (Association Executive) Conference, where we spoke directly to key leaders within the organization about the critical role of HR and payroll management in today’s business climate. This event was a fantastic opportunity to introduce our comprehensive services and demonstrate why CAR has chosen Rising Tide HR as their trusted HR provider.
During our session, we provided an in-depth breakdown of our fractional HR management services, which allow businesses to access high-level HR expertise without the cost of a full-time HR department. Additionally, we introduced our standalone payroll service, designed specifically for real estate businesses that need accurate, compliant payroll processing without the burden of handling it in-house.
Navigating 2025 California Employment Law Changes
As part of our commitment to education and compliance, we also conducted a detailed session on the most important 2025 California Employment Law Updates, covering key topics such as:
- Employee vs. independent contractor classifications & the ABC Test for real estate professionals.
- Exempt vs. nonexempt status and California’s stringent wage & hour compliance.
- California’s minimum wage increases and how they impact real estate businesses.
- Compensation strategies and incentive plan structures for brokerages and real estate teams.
- Retirement planning options, including 401(k), IRA strategies, and compliance with CalSavers.
- Navigating California’s Leave of Absence laws, including Paid Sick Leave and Family Leave requirements.
- How to build a strong organizational culture that attracts and retains top talent.
…and so much more.
One-on-One Support & Exclusive Resources for CAR Members
Beyond our speaking session, we offered 1:1 consultations with CAR members, providing personalized HR guidance tailored to the unique needs of their businesses. This hands-on approach allowed us to address specific concerns, from hiring and classification issues to compensation strategies and compliance best practices.
To ensure every attendee left with actionable tools, we also provided a comprehensive 2025 Employment Handbook, covering essential policies for both employees and independent contractors. This handbook serves as a critical resource for real estate businesses, ensuring they are equipped with up-to-date, legally compliant HR policies.
The Future of HR & Payroll for California Realtors
This partnership marks the beginning of an exciting collaboration between Rising Tide HR and the California Realtors Association. As CAR’s HR partner, we are committed to providing ongoing support, education, and HR solutions that help real estate professionals across the state manage their workforce efficiently, reduce compliance risks, and build thriving workplaces.
We are incredibly excited about this partnership and the opportunity to serve the entire CAR network with expert HR and payroll services.
If you are a CAR member looking for HR support, payroll management, or compliance guidance, we invite you to connect with us. Together, we can help you create a stronger, more compliant, and more successful real estate business.
Interested in learning more? Contact us today to explore how Rising Tide HR can support your business!
